Top 5 SEO Tips that Should Never be Absent from Your SEO Strategy
With the regular way in which Google updates its algorithms, doing SEO for it could become very unpredictable. What works now may not work or have lesser impact in the future. This is why before you even begin to start proper search engine optimization techniques, you have to accept the fact the field is constantly subject to change. This doesn’t mean that there are methods that have worked since Day One, though. If you’re looking for ways to keep a solid SEO plan of action for your site, then look no further than these essential tips which have proven to be effective for years now.
1. Practice correct keyword research.
Knowing your audience and writing high-quality content are good steps toward the right direction, but if your content isn’t targeting a valuable keyword, then your SEO efforts would all be for naught. You can start by finding out how your audience conduct their search. Not only does it give readily give you an inkling of the keywords that you should target but it could also provide you with invaluable information on how you should build your site to cater to your visitors’ needs.
As for doing proper keyword research, there are multiple free tools that can help you achieve this, but Google’s Keyword Planner proves to be adequate for most endeavors. The tool is very easy to use, as you are readily oriented about how its features work. Before you start a campaign, though, experts suggest that you gather your foundational keywords first. Foundational keywords are basically the common search queries that your target audience uses. For this, you can use Google search’s auto-suggestion feature. As long as you always target the right keywords, there’s no reason to doubt the success of your SEO campaigns.
2. Place importance in your on-page SEO.
On-page SEO is an umbrella term for optimization techniques that you need to practice in order to make your site Google-search-friendly. Below are the most important factors that you should always pay attention to.
· Optimize your page’s titles, subheadings, and your images’ alt tags. The “H1” title tag is the most important so it should contain your main keyword as much as possible. Subheadings should be tagged with “H2” or lower, and must contain your secondary keywords. Assign an alt tag and description for every image you use on your posts.
· Use URLs and permalinks that adhere to Google’s guidelines. Use hyphens to separate the words. Deciding on a URL is crucial as it’s hard to make revisions to it without impacting your search performance.
· Practice internal linking. As much as possible, connect your most relevant posts with one another. This is a good way of building a solid silo for your site that makes sure each page’s link juice doesn’t go to waste.
· Don’t overuse your main keyword within your content. Maintaining a 2-3% keyword density has proven to be optimal.
3. Don’t neglect your off-page SEO.
Having excellent on-page SEO is only one-half of the equation, as off-page SEO is an important part of the SEO process as well. Here are the fundamental factors that you should focus on.
· Create and develop your social profiles in Facebook and other major social media sites. Share your new content on these platforms to promote your content and gain good social signals and backlinks.
· Do correct backlink building. Guest blogging, for one, is still effective but make sure that your posts are relevant and informative. To do this, you can start by looking for sites that are relevant to your niche then asking permission from the owners to post in them. Afterwards, you can request the site owner to link back to you for the content that you contributed.
· Don’t overlook the value of local search. If you’re a business owner who wishes to target local clients, then you should send all the pertinent local information of your website to Google in order to gain better exposure in local search queries.
4. User experience comes first.
Ensure that your website is user-friendly and loads quickly as much as possible. Proper gauges of how engaged your user are with your content are your site’s bounce rate and click-through-rate. The former is based on how much time users spend on a page while the latter hinges more on how your site compels users to click on it when it appears on the SERPs (search engine ranking page). Both, as well as site loading time, are major ranking factors.
5. Keep your content updated with the passage of time.
The value of keeping content fresh could not be more evident in the favor that Google places on sites that update their past posts. Webmaster report boosting their traffic by as much as 40% once they did so, which is why you shouldn’t let your outdated posts remain stale as time goes by. Even better if you can raise the value of an already stellar post by providing newer, more engaging content.